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Digital Marketing with HTML

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Course Overview

Purpose

 

The purpose of this training is to aware the people about Digital Marketing, as its one of the fastest growing industries today.

 

Eligibility

 

This training is applicable for all those peoples who are working or dealing with technologies, using internet, Marketing Professionals, Sales Professionals, Business Owners, Entrepreneurs, Digital Marketing Professionals and Students.

 

Mode of training available:

 

  • Online

 

  • Offline

 

Placement services

 

We partner with number of organizations who trust us to fill their Digital Marketing manpower needs. We send candidate resumes to organizations with relevant vacancies; we mentor our students throughout the hiring process.

 

Course details

 

S.NO

Course Details

Duration in Hrs.

1

HTML, CSS & Java Script

30

2

SEM (Search Engine Marketing)

12

3

SEO (Search Engine Optimization)

12

4

E-Mail Marketing

8

5

Web Analytics

12

6

SMM ((Social Media Marketing))

12

7

Inbound Marketing

8

8

PCTIL Digital Marketing Assessment + Mock Interview

6

Total Training Hours :

100 (approx.)

 

 

Future Scope

 

We understand that, in order to have a successful completion of these trainings you are sufficiently capable of handling following jobs in an organization.

 

  1. Digital Marketing Manager

 

  1. Business development Manager –Digital Marketing

 

  1. Digital Marketing Specialist (SEO / SEM /PPC)

 

  1. SEO Expert

 

 

Course outline

 

 

HTML

S.NO.

Hrs.

1

Unit-1 : Introduction to Web Technology

2

2

Unit-2 : HTML Elements, Attributes, Headings, Paragraphs, Fonts, Styles, Links

2

3

Unit-3 : HTML Images, Tables, Lists, Forms, Frames, Colors, Layout, Doctypes, Head

2

4

Unit-4 : HTML Meta, Scripts, Entities, URLs, Media, Audio, Object, Video YouTube, Media Tags

2

5

Unit- 5: HTML5 Introduction, New Elements, Video, Video/DOM, Audio, Drag and Drop, Canvas, SVG, Canvas vs. SVG, Geolocation

2

CSS

S.NO.

Hrs.

1

Unit-1 : Introduction

2

2

Unit-2 : CSS Introduction, Syntax , CSS Id & Class

2

3

Unit-3 : CSS Styling Backgrounds, Text, Fonts, Links, Lists, Tables

2

4

Unit-4 : CSS Border, Outline, Margin, Padding, Align

2

5

Unit- 5: CSS Navigation Bar, Image Gallery, Image Opacity, Image Sprites

2

Java Script

S.NO.

Hrs.

1

Unit-1 : JavaScript Objects

2

2

Unit-2 : JS Array

2

3

Unit-3 : JS Boolean , Date

2

4

Unit-4 : JS Math, Number

2

5

Unit- 5: JS String & Navigator

2

 

 

SEM (Search Engine Marketing)

S.NO.

Hrs.

1

Unit-1 : Introduction to SEM

3

2

Unit-2 : Creation of Google Display Network

3

3

Unit-3 : Mobile Ad Campaigns

2

4

Unit-4 : Shopping Campaigns – Introduction

2

5

Unit- : YouTube Marketing

2

SEO (Search Engine Optimization)

1

Unit 1: Introduction to SEO

3

2

Unit 2: Off-page SEO

3

3

Unit 3: SEO Audit, Tools, Measurement

3

4

Unit 4: On-page SEO

3

E-Mail Marketing

1

Unit 1: Deliverability

1

2

Unit 2: Effective Email Content

1

3

Unit 3: Customer Acquisition Strategies

1

4

Unit 4: Effective Creative Introducing

1

5.

Unit-5 : Nurturing & Automation

1

6

Unit-6 : Resources to do situational analysis and progressive updates

1

7

Unit-7 : Email Automation

2

 

Web Analytics

S.NO.

Hrs.

1

Unit-1 : Introduction

2

2

Unit-2: Google Analytics

2

3

Unit-3: Content Performance Analysis

2

4

Unit-4 : Visitors Analysis

2

5.

Unit-5 : Social media analytics

1

6.

Unit-6 : Actionable Insights and the Big Picture

1

7

Unit-7 : Social CRM & Analysis

1

8

Unit-8 : Digital Analytics

1

SMM (Social Media Marketing)

1

Unit-1 : Getting Started with Social Media Marketing

4

2

Unit-2: Facebook Marketing

2

3

Unit-3: Instagram& LinkedIn Marketing

2

4

Unit-4 : Twitter and Snapchat Marketing

2

5.

Unit-5 : Pinterest Marketing

2

Inbound Marketing

1

Unit 1: Attracting your potential customers into conversion funnel

2

2

Unit 2: Converting your prospects into leads using emails

1

3

Unit 3: Landing Page

1

4

Unit 4: Conversion Optimization

1

5

Unit-5 : Conversion Optimization Patterns for Engaging website Visitors

1

6

Unit 6: Lifecycle Emails

2

Start On January 1, 2020
Duration 3 Months
Instution PCTIL
Branch Pitampura, New Delhi

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